Mosart Labs — Launching a Nationwide Performance Marketing Campaign in Just 15 Days

Client Background

Mosart Labs is a dynamic EdTech and AI/ML upskilling startup, incubated by IIT Bhubaneswar, leading India's next generation of semiconductor and emerging tech education. Known for rapid innovation, hands-on learning, and national reach, Mosart Labs is bridging the gap between academic excellence and industry readiness.

Client Goals

• Launch a nationwide VLSI course campaign within 15 days from scratch.
• Establish complete Google & Meta ad systems, compliant with all policies.
• Drive 100–200 qualified leads per day and 200+ conversions in 45 days.
• Lay digital foundations for long-term growth, brand awareness, and compliance.

Problem or Challenge

• Unstructured, non-compliant ad accounts — frequent blocks and suspensions.
• No historical marketing data; zero digital presence or pixel/event tracking.
• Lack of effective lead gen, segmentation, or digital infrastructure.
• Poor visibility and revenue stagnation amidst high-value courses.
• Missed enrolments and lost time due to repeated setbacks.

Objectives and Goals

• Full-funnel marketing system launched in 15 days.
• 100–200 high-quality leads per day, 200+ conversions in 45 days.
• 37% CPL cost reduction and continuous ROAS optimization.
• Brand consistency, clarity, and guaranteed digital compliance.

Strategy and Approach

• Strategy A: National Awareness & Reach — Segmented India-wide by region, tier, and metro/rural mix for campaign resonance.
• Strategy B: Performance Focus — Optimized ad funnels with Google & Meta, targeted audiences by course need and readiness.
• Key Tactics: Creative A/B testing, competitor benchmarking, landing page optimization, real-time analytics, and robust funnel filtering.

Tools: Google Ads, Meta Ads, Conversion APIs, competitor research, landing page A/B testing, CRM pipeline automation.

Implementation Process

1. Days 1–5: Ad account setup, policy compliance, analytics connections.
2. Days 6–9: Test campaigns for calibration, A/B creative and audience trials.
3. Days 10–15: Full national campaign rollout, region segmentation.
4. Days 16–45: Optimization and scaling based on CTR, CPL, and conversion rates.

Results and Outcomes

• Consistent lead generation (100–200/day) and 210+ conversions within 45 days.
• 4.2x ROAS in six weeks; 37% CPL reduction inside 20 days.
• 400% expansion in reach, massive brand uplift and remarketing power.
• Fast, full-funnel digital growth from zero presence to national pipeline.

Challenges and Solutions

• Resolved ad account suspensions with strict policy and rebuilds.
• Designed forms with eligibility/validation filters to eliminate junk leads.
• Integrated CRM automation for better qualification and nurturing.
• Continuous optimization: daily checks, retargeting, creative updates.

Client Testimonial

Takeaways and Insights

• Disciplined, rapid growth even from a cold start is possible with the right strategy and expertise.
• Fast A/B testing, funnel filtering, and policy compliance are essential in high-stakes campaigns.
• Transparent analysis and iterative refinement bring brand trust and long-term results.