Case Study: Mosart Labs | Magnet Marketer
Case Study

Mosart Labs β€” Launching a Nationwide Performance Marketing Campaign in Just 15 Days

Education Technology (EdTech), AI-driven Innovation & Research

Client Background

Mosart Labs is a dynamic EdTech and AI/ML upskilling startup, incubated by IIT Bhubaneswar, leading India's next generation of semiconductor and emerging tech education. Known for rapid innovation, hands-on learning, and national reach, Mosart Labs is bridging the gap between academic excellence and industry readiness.

Client Goals

  • Launch a nationwide VLSI course campaign within 15 days from scratch.
  • Establish complete Google & Meta ad systems, compliant with all policies.
  • Drive 100–200 qualified leads per day and 200+ conversions in 45 days.
  • Lay digital foundations for long-term growth, brand awareness, and compliance.

Problem or Challenge

  • Unstructured, non-compliant ad accounts β€” frequent blocks and suspensions.
  • No historical marketing data; zero digital presence or pixel/event tracking.
  • Lack of effective lead gen, segmentation, or digital infrastructure.
  • Poor visibility and revenue stagnation amidst high-value courses.
  • Missed enrolments and lost time due to repeated setbacks.

Objectives and Goals

  • Full-funnel marketing system launched in 15 days.
  • 100–200 high-quality leads per day, 200+ conversions in 45 days.
  • 37% CPL cost reduction and continuous ROAS optimization.
  • Brand consistency, clarity, and guaranteed digital compliance.
7.82% - 32.73%
CTR Across Campaigns
100–200/day
Qualified Leads
210+
Confirmed Conversions
4.2x
ROAS in 6 Weeks
400%
Increase in Reach

Strategy and Approach

  • Strategy A: National Awareness & Reach β€” Segmented India-wide by region, tier, and metro/rural mix for campaign resonance.
  • Strategy B: Performance Focus β€” Optimized ad funnels with Google & Meta, targeted audiences by course need and readiness.
  • Key Tactics: Creative A/B testing, competitor benchmarking, landing page optimization, real-time analytics, and robust funnel filtering.

Tools: Google Ads, Meta Ads, Conversion APIs, competitor research, landing page A/B testing, CRM pipeline automation.

Implementation Process

  1. Days 1–5: Ad account setup, policy compliance, analytics connections.
  2. Days 6–9: Test campaigns for calibration, A/B creative and audience trials.
  3. Days 10–15: Full national campaign rollout, region segmentation.
  4. Days 16–45: Optimization and scaling based on CTR, CPL, and conversion rates.

Results and Outcomes

  • Consistent lead generation (100–200/day) and 210+ conversions within 45 days.
  • 4.2x ROAS in six weeks; 37% CPL reduction inside 20 days.
  • 400% expansion in reach, massive brand uplift and remarketing power.
  • Fast, full-funnel digital growth from zero presence to national pipeline.

Challenges and Solutions

  • Resolved ad account suspensions with strict policy and rebuilds.
  • Designed forms with eligibility/validation filters to eliminate junk leads.
  • Integrated CRM automation for better qualification and nurturing.
  • Continuous optimization: daily checks, retargeting, creative updates.

Client Testimonial

"We were amazed by Magnet Marketer's ability to launch everything from scratch in record time. Within two weeks, we went from zero presence to a full-fledged nationwide campaign β€” with consistent, quality leads and measurable ROI. Their expertise in handling Google and Meta ads truly stands out."
β€” Team Mosart Labs, IIT Bhubaneswar

Takeaways and Insights

  • Disciplined, rapid growth even from a cold start is possible with the right strategy and expertise.
  • Fast A/B testing, funnel filtering, and policy compliance are essential in high-stakes campaigns.
  • Transparent analysis and iterative refinement bring brand trust and long-term results.

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