Transforming Digital Presence and ROI for Keystone Education Group

Client Background

Keystone Education Group covers Keystone International School, Basketball & Football Academies, and KCITE in Hyderabad. Despite a top academic reputation, Keystone struggled with low digital visibility, fragmented brand identity, and weak lead conversion.

Problem / Challenge

• Low-quality leads and fewer walk-ins/admissions.
• Weak online presence, inconsistent social activity, and frequent agency changes.
• Lack of CRM/ERP integration and actionable analytics.
• Confusion over branding, tone, and visual identity.
• Poor digital literacy among internal teams, resulting in lost revenue and engagement.

Objectives and Goals

• Revamp and align brand guidelines (colors, tone, visual ID).
• Increase website traffic, Google My Business (GMB) reach, and engagement.
• Boost quality leads, walk-ins, and conversions with clear data flows.
• Build a consistent, transparent digital communications system.
• Establish Keystone as a trusted educational brand in India and abroad.

Strategy and Approach

• Strategy A: Foundation Reset — Restructured brand, segmented communication, created new content around founder's vision.
• Strategy B: Engagement Amplifier — Storytelling through campaigns, optimized GMB, introduced reels and video content, enhanced review flow.
• Strategy C: Growth Accelerator — A/B tested multiple creatives, launched paid funnels (Meta, Google, LinkedIn, TOI, Taboola), improved SEO/AEO/GEO targeting.

Channels: Facebook, Instagram, Threads, YouTube, X, Google Ads, LinkedIn, Taboola, TOI.
Audience: HNIs, NRIs, Entrepreneurs, Doctors, Sports Enthusiasts, Parents.

Implementation Process

1. Phase 1 — Data Cleanup, GMB Optimization: Set up tracking, initial ad tests (25 days).
2. Phase 2 — Creative Restructuring: Launched storytelling content & A/B tested creatives (25 days).
3. Phase 3 — Conversion Optimization: Webinar and admission campaigns; implemented automation and reporting (25 days).

Tools: Meta Suite, Google Ads, LinkedIn, CRM, Google Analytics, Canva Pro.

Results and Outcomes

• +10% ROI, +55% lead quality, +33% conversion rates, +300% reach.
• 20% boost in admissions and sports enrollments.
• 85% social engagement improvement, +80% content consistency.
• 100+ organic webinar sign-ups in 3 days (85% attended, 5% converted).
• Streamlined CRM/ERP boosted operational efficiency and trust.

Challenges and Solutions

• Obstacles: Inconsistent CRM usage, digital marketing myths internally, resistance to data-driven strategies.
• Solutions: Team workshops, digital workflows, simplified reporting, hands-on training, weekly marketing roadmaps.
• Lesson Learned: Digital upskilling of client teams is just as critical as the marketing strategy itself.

Client Testimonial

Takeaways and Insights

• Consistency, data, and creativity drive long-term credibility.
• Integrated digital, academic, and sports strategy builds greater brand ROI.
• If you want digital growth at scale, align teams, process, and goals—and work with a growth partner you trust.